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Portfolio management is about balancing these factors and measuring the two against each other. These factors are important to take into account when investing to get the maximum return, without an outrageous amount of risk. The main aim of Portfolio management is weighing that risk against the probable return. Some people confuse portfolio management with financial planning. While these two terms are similar, they aren't the same.


It is building and sustaining what you have and weighing out the risks. 


Is about determining financial goals and making a plan to reach those goals.

Portfolio management can be active or passive. A passive strategy is a long-term strategy that lets you set up your investment and leave it for a length of time. This strategy usually involves diligently observing a broad market index, which is often known as index investing or indexing.

Active portfolio management is much more involved and requires more attention and knowledge. You may also choose to hire a professionally licensed portfolio manager or manage your portfolio yourself. Whichever strategy and management option you choose, you need to know the three key elements of portfolio management. 


Asset allocation is about knowing the different varieties of assets and investments. You should also understand that they don't all move together, and some will be more important than others. The goal here is to take advantage of the risk and return targets set by an investor.

This can be achieved by investing in a variety of assets that aren't connected.Spreading your investments out is a great way of making sure you aren't putting all your eggs in one basket. 

This means you don't have to worry about losing all your investments in one company or business.

If you are a more aggressive investor, you can allocate riskier investments. More conservative investors will be drawn to more stable investments. If you use the index investing, you may use the MPT, or modern portfolio theory, to help build your portfolio. A more active portfolio manager will use several different quantitative and qualitative models.


Diversification is a strategy employed by investors that contains a mix of many different asset types in a portfolio. The idea behind diversification is to limit the risks associated with single assets or highly volatile assets. You can allocate your investments in both domestic and foreign markets within many asset classes such as real estate, stocks, bonds, commodities and more.  


Rebalancing is about returning a portfolio to its target allocation at regular intervals, usually every year. This helps make sure the investor's risk/return profile is represented correctly in their asset allocations. If this isn't done regularly, your portfolio will be exposed to more significant risk and fewer return opportunities.

Portfolio management is much more than choosing what assets to invest in.

It's about finding the best possible investments and weighing them correctly based on the investor's goals and investment strategy.

A passive management strategy is a more straightforward and more conservative way to manage your portfolio. An active approach requires more risk but can have higher and quicker returns. Asset allocation, diversification, and rebalancing are all key factors in all portfolio management strategies. They should be considered by you and whoever is managing your portfolio.


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